FOREST ON FIRST
Project Overview:
Branded and launched a new cafe and play space, Forest on First, in Los Altos for The H&H Company. Prior to the grand opening I worked with my in-house design team on logo creation, color scheme, brand board, mission statement and interior and exterior build out. I put together the grand opening plan, which included budgeting, social and community awareness, advertising, press and opening events.
Post opening I created and managed the marketing strategy to continually drive brand awareness, managed special events and promotions and worked with the press on inquiries. Examples of my work are below.
Grand Opening Event Flyer
Grand Opening Press Release
Grand Opening Marketing Plan
Print Ad Announcing Opening. Placement in M Magazine.
Instagram Contest to gain followers
Targeted ads on Facebook to announce grand opening.
Website design and buildout.
Flyer for scratch kitchen classes.
Flyer for lunch box promo.
Email blast for scratch kitchen classes.
Flyer for chef dinner series event.
Gained almost 500 Instagram followers organically a few months after opening.
Two page spread in M Magazine.