FREEBIRDS WORLD BURRITO
Project Overview:
Under Tavistock Restaurant Group I worked with the internal marketing department as well as agency partners and media planners to create successful marketing strategies to build the Freebirds brand of over 100 locations in new and existing markets. I played a key role in driving market-wide marketing promotions, digital and social media campaigns, way finding and interior/exterior branding, building media calendars and managing all creative development.
Direct Mail print piece to promote our six locations in San Antonio.
Email blast for national chip & dip day promotion.
Die cut printed fan layout for the Freebirds stage at SXSW.
Printed promotional poster.
New menu concept in collaboration with agency partners.
Way finding concept in collaboration with agency partners.
Exterior concept in collaboration with agency partners.
Social media campaign for Facebook.
Social media campaign with microsite to build your own burrito, share via social and win free burritos.
Donation campaign and microsite where guests could donate their rewards card stamps to charity.
E-commerce online shop website buildout and launch.
Media calendar for Austin market.