QDOBA MEXICAN GRILL
Project Overview:
Created sales-driving campaigns and marketing plans to build awareness and increase sales for 19 regional Qdoba restaurants. This included managing a brand ambassador team for special events, running a Qdoba branded taco truck in the market, implementing local strategies in-store, creating grand opening plans, building brand awareness and driving trial, and managing the social media presence and email campaigns. Examples of this are below.
Microsite for our Qdoba branded taco truck for special events.
Qdoba branded customized photo booth we design for special events.
Branded takeaway photos from the photo booth at events.
Direct Mail piece to increase brand awareness and drive trial in the market.