Areas of expertise:

  • Marketing Strategy 

  • Market Research

  • Email Marketing

  • Franchise Development

  • Wed Design and Development

  • Guest Relations

  • Brand Identity & Development

 

  • Project Management

  • Media Planning & Research

  • Print and Digital Production

  • Social Media Marketing

  • Event Management & Planning

  • Grand Opening Plans

  • Editorial Calendars

Marketing & Branding Consultant
November 2020 - Present
Richmond, CA

Current clients include Headlands Brewing Co, Arthur Mac’s Tap & Snack, DrinkWell.co, Farm League Restaurant Group

Specialties: Branding, Marketing Strategy, Social Media, New Store Development, Guest Loyalty, Digital Marketing, Restaurants, Bars, Breweries, Retail

Director of Marketing
& Branding
Curry Up Now
September 2014 – November 2020
San Francisco, CA

Planned, built and managed all online and offline marketing initiatives for the fast growing Curry Up Now brand of restaurants, food trucks and cocktail bars across the Bay Area.

  • Created and implemented annual marketing plan and budgets for regional and national markets

  • Developed media strategy across all digital channels

  • Built and manage guest loyalty program, mobile payment system and online order system

  • Manage all external vendors and agency partners including PR team, ad agency and designers

  • Work with external agencies in curating brand books, guidelines, interior/exterior finishes for franchisee use

  • Hire, manage and lead design team on creation of all materials for digital, print and in-store

  • Branded and launched email campaign strategy

  • Curate all marketing-related content and promotions and work with internal teams on execution

  • Developed, managed and implemented grand opening plans for all corporate stores and franchised locations

  • Won awards such as Fast Casual Top 100 Movers & Shakers, Nation’s Restaurant News Breakout Brands, QSR 40/40 List

Marketing Director
The H&H Company 
November 2013 – July 2014 
Los Altos, CA

Managed the marketing strategy for nine restaurants and boutiques and launched three new successful businesses including Forest on First café. I lead a team of three including two graphic designers and a content manager.

  • Branded and launched Forest on First café in Los Altos

    • Worked with in-house design team on logo creation, color scheme, brand board, mission statement, interior and exterior build out

    • Drove email and social media campaigns to build brand awareness and social following

    • Spearheaded launch strategy and press inquiries

  • Introduced new tools to streamline processes including MailChimp activation, editorial publishing calendars, building press lists, and evaluating social media analytics

  • Lead all in-house creative design (print and digital) from brainstorm to implementation

  • Supported GMs on business-specific promotional planning and events

Marketing Manager
Tavistock Restaurants
July 2012 – November 2013
Emeryville, CA

Helped build the Freebirds brand of over 100 restaurants by increasing brand awareness, traffic and sales in new and existing markets.

  • Worked with creative agency and in-house studio on all creative development such as print collateral, digital, POP, outdoor, radio, interior wayfinding and brand assets

  • Designed field marketing guides for regional teams to localize market strategy

  • Built a following of over 130k facebook likes through social media campaigns and contests

  • Successfully increased catering line to 7% of sales across the board

  • Built annual media calendars and budgets

Regional Marketing Specialist
Qdoba Restaurant Corporation 
February 2011 – May 2012
Seattle, WA

Planned, executed and analyzed tactical sales-driving campaigns and marketing plans to build brand awareness and increase sales for 19 regional Qdoba restaurants. 

  • Launched non-traditional event and sponsorship campaigns

    • Managed brand ambassador team of ten along with the Qdoba Cruiser food truck parked at large events such as Seahawks games and festivals

  • Oversaw all creation of marketing materials for digital, print and in-store

  • Successfully drove the rewards card program and increased card holders through events and promotions

  • Managed local social media presence and email marketing campaigns

  • Effectively forecasted and managed annual budget

Digital Marketing Manager
Wanderlust Media
May 2010 – February 2011
Seattle, WA

In this contract position my main focus was to oversee all digital marketing aspects of the Wanderlust Media brand NavTones.com.

  • Designed and analyzed email marketing campaigns sent to over 50,000 users on a monthly basis

  • Worked in the customer management system (CMS) creating analytic reports and tracking customer accounts

  • Resolved customer support issues

  • Tracked and analyzed Google Analytics 

  • Worked with vendors on digital ad placements

  • Updated the e-commerce site and collaborated with development team on CMS issues as needed

Central Washington University, Ellensburg, WA
B.S. Information Technology
Minor Business Management
Minor Personal Computers
W3Schools HTML Certification

Tools:

  • Google Analytics, newBrandAnalytics, ReviewTrackers 

  • Mailchimp, Constant Contact, VerticalResponse, Campaigner, Thanx, Levelup

  • Squarespace, Wordpress, DreamWeaver, ExpressionEngine, HTML, CSS, Java

  • Magento, Amazon Seller, ShopEnvy, Stripe

  • Basecamp, AtTask, Google Drive, Aloha, Paytronix, LevelUp, Revel, Asana, Square

  • Hootsuite, Wildfire, SocialOomph, Tattle

  • Adobe Creative Suite: Photoshop, Illustrator, InDesign, Acrobat

  • Google Adwords, Facebook/Instagram/Twitter ads